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- <text id=89TT3090>
- <title>
- Nov. 27, 1989: Making Up, Hollywood Style
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Nov. 27, 1989 Art And Money
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 74
- Making Up, Hollywood Style
- </hdr><body>
- <p>Sony and Warner Bros. settle a billion-dollar talent war
- </p>
- <p> There's no business like show business, even when it comes
- to off-screen commercial disputes. In a settlement that left
- Hollywood somewhat breathless last week, Warner Bros. and Sony
- Corp. ended their two-month battle over the services of Peter
- Guber and Jon Peters, the megahit producers of Batman and Rain
- Man. Warner agreed to release Guber, 47, and Peters, 44, from
- a five-year contract, thereby permitting Sony to hire the pair
- to run Columbia Pictures Entertainment, which the Japanese firm
- is acquiring for $3.4 billion. In return, Sony ceded
- entertainment assets to Warner Bros. that analysts estimated
- could be worth between $400 million and $600 million. "Sony has
- paid the most extraordinary price in history for management
- talent," said Alex Ben Block, editor in chief of the industry
- newsletter Show Biz News.
- </p>
- <p> In a suitably cinematic twist, the deal turned the feuding
- companies into close business partners. Under terms of the
- agreement, Sony agreed to sell Warner a 50% interest in
- Columbia House, the largest U.S. direct-mail club for records,
- tapes and videocassettes. Warner Bros., which is controlled by
- Time Warner, also received exclusive cable-TV distribution
- rights for all Columbia feature films, television movies and
- mini-series. Included were the 2,700 movies in Columbia's film
- library. In addition, Warner Bros. will become sole owner of the
- valuable Burbank Studios -- which the two companies now jointly
- hold -- by acquiring Columbia's 35% interest in the film lot in
- exchange for sole title to Warner's smaller Lorimar Studio. And
- Warner will keep some 50 film projects that Guber and Peters
- have under development, including Batman and Rain Man sequels.
- </p>
- <p> The dispute erupted in September, when Sony recruited Guber
- and Peters to head Columbia for $2.75 million in annual
- salaries plus profit-sharing bonuses. Sony also agreed to pay
- $200 million for Guber-Peters Entertainment, which the two men
- operate. Warner Bros. responded with a $1 billion suit against
- Sony for inducing Guber and Peters to break their Warner
- contract. Said Ed Atorino, who follows the entertainment
- industry for the Wall Street firm Salomon Bros.: "Sony didn't
- read the fine print. Warner made them pay for it."
- </p>
- <p> Nonetheless, the deal will bring Hollywood's two hottest
- producers to Columbia Pictures. That should help stabilize a
- struggling studio that has gone through three top management
- teams since 1978 and had been at a standstill while awaiting the
- outcome of the Sony-Warner battle. But after paying a
- spectacular price for admission to the U.S. movie business, Sony
- will expect its two hitmakers to deliver some true Hollywood
- miracles.
- </p>
-
- </body></article>
- </text>
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